Strategy for a new premium Jägermeister product — Jägermeister Manifest.
Brand repositioning and development of a drinking ritual to slow down the process of drinking Jägermeister (ie. not a Jägerbomb). A new glass and chiller component were designed to pass the liquid over ice in a strainer, delivering the beverage into the glass at the optimum temperature recommended for drinking. A collaboration with Mütter in Hamburg.