Jägermeister Manifest
Strategy for a new premium Jägermeister product — Jägermeister Manifest.
Brand repositioning and development of a drinking ritual to slow down the process of drinking Jägermeister (ie. not a Jägerbomb). A new glass and chiller component were designed to pass the liquid over ice in a strainer, delivering the beverage into the glass at the optimum temperature recommended for drinking. A collaboration with Mütter in Hamburg.
Scope:
Brand strategy
Packaging
![](https://freight.cargo.site/t/original/i/b890b43282ce02c1e9c688512a9536981420098a8a39d9b1d913acf8298bdcc4/170221_Manifest_05_1920x1080.jpg)
![](https://freight.cargo.site/t/original/i/b1cf0b18199c121ea2ed600fe9cdb8d8cd0d563e7b4376fb7d5c304fd3ea536d/170221_Manifest_00_1920x1080.jpg)
![](https://freight.cargo.site/t/original/i/ef108ea21123962e171cdd69327eac618faefaba6c36d79beaf21619384cdacf/170221_Manifest_06_1920x2100.jpg)