Seer is a med-tech company which provides at-home diagnostic services, with a vision to democratise healthcare by moving it out of the hospital and into the home.
Working as an in-house senior visual designer at Seer, I led a brand refresh and the development of a new visual language. The new brand was expanded to include extensive brand guidelines and rolled out across all channels.
This was followed by a full website redesign with the aim to to highlight Seer’s technology, research and real-world impact in addition to the at-home services.
I have also been responsible for business as usual design and marketing output across print collateral, landing pages, social media and advertising, as well as design operations projects to uplift processes and support scalability.